WALMART

The Beauty Aisle

IDEA: To introduce the one-of-a-kind brand to the world, let’s turn the most exclusive and elitist icon of the industry—the runway show—into an experience that represents the inclusivity and rebellion of the brand.

RESULTS: 1m+ views across all social media platforms, and featured in fashion publications Fashionista and InStyle.

CASE STUDY

WE PROVED THAT ALL SHAPES, ALL SIZES, AND ALL KINDS OF PEOPLE HAVE A RIGHT TO BE ON THE RUNWAY

I played a key role in helping to create the concept and envision how the idea came to life.

CD: Qiana Lee, Cesar Vallejo

ACD: Ariel Gagnon

COPY: George Comatas, Bob Tallman, Nick Taubes

ART: Hanna Choi

DESIGN DIRECTION: Muoi Le, Nicole Miller

XP DESIGN: Loisse Ledres