VERIZON GAMING
Gaming is Going Ultra!!!!
IDEA: Verizon’s new 5G Home is taking gaming to the next level when it comes to both capability and ease. And since it’s such a piece of cake, let’s use the “everything is cake” social phenomenon to prove it.
RESULTS: 400k+ total views and engagements across all platforms.
WE MADE A REALLY, REALLY COOL…
PIECE OF CAKE
I had the pleasure of working on the original concept, as well as writing all the video content we created.
Then we destroyed our entire gaming setup in a hunger-induced rage, desperately searching for even more cool router-cakes.
(Password: It’sCake)
We asked gamers if they could taste the difference on Instagram…
And we showed off our baker extraordinaire partner—you know, the guy who won Is It Cake?
ONE LAST REMINDER
CD: Ryan Howard, Mauricio Galvan
ACD: Devin Kharpertian, Katie Mullins
COPY: George Comatas, Jake Wilhelmsen
ART: Anna Lindell
WE ALSO MADE A VIDEO
Specifically, one that highlights how Verizon’s 5G creates a breakthrough connection between viewer and game. I wrote the bad boy, and we played it during esports events to position the 5G Home as the ultimate modem for online gaming.
CD: Ryan Howard, Mauricio Galvan
ACD: Dan Kalmus, Devin Kharpertian, Katie Mullins
COPY: George Comatas
ART: Sukanya Bose, Cullen Whitmore