VERIZON GAMING
NPC-Led Quest to Verizon
IDEA: Xbox All Access is now being sold at Verizon stores, and we need to get the word out to gamers… in a language they understand.
RESULTS: 375k+ total content views and engagements across all platforms. Our livestream had 626k viewers total, reaching #2 in the US and #11 globally on Twitch, with 7.5k votes for the player’s actions.
AWARDS: Shorty Awards, Gold: Live Video | Shorty Awards, Silver Honor: Other Platform | Webby Awards, Honoree: Best Community Engagement
TREASURES AWAIT ON THIS PAGE!
We enlisted the help of some NPCs to tell gamers that a new quest had begun: find Xbox at its newest home, the Verizon store. The quest rewards? All the cool work that came out of it.
CASE STUDY
LAUNCH TRAILER
PLAYER 2 HAS JOINED!
We partnered with AverageJonas on Twitch and transformed him from player into player-character in a one-of-a-kind stream. Chat controlled his every move as the players of our new IRL video game, and directed him to interact with our IRL NPCs to finish the quest we helped them start.
And lowkey highkey it was a HIT.
*!* CLAIM YOUR REWARDS *!*
One of our NPCs took to the streets and became a waypoint for IRL gamers to collect sweet quest rewards and loot.
QUEST COMPLETE!
CD: Ryan Howard, Mauricio Galvan
ACD: Devin Kharpertian, Katie Mullins
COPY: George Comatas, Javier Ortiz, Brooke Strozdas, Jake Wilhelmsen
ART: Emma Gaedje, Anna Lindell, Zenzile Sky Lark