POSTMATES
Integrated Campaign
AGENCY: Independent (Spec Work)
CAMPAIGN: FOMO: Fun Of Missing Out
INSIGHT: Millennials will do everything in their power to avoid having to “deal with people”.
IDEA: Highlight the very best parts of staying in and avoiding any and all social activity—including shameless self-indulgence and a lack of eyes who will judge you.
SOCIAL
Allow Postmates access to your Facebook account data, and it'll reward you every time you RSVP "Can't Go" to an event you're invited to.
Allow Postmates access to your Instagram account data, and it'll track and reward you for all the friend accounts you unfollow and replace with food accounts.
EXPERIENTIAL
ISOLATION TRUCK
The truck would travel to public events and festivals, and provide a place for introverts to go relax by themselves when their extrovert friends drag them out.
TRADITIONAL
OUT OF HOME
Billboards placed strategically above restaurants in high-foot traffic areas that you can find on Postmates.
COPY: George Comatas, Ryan Kane
ART: Victoria Garza, Hannah Gilbertson