PETSMART
App
AGENCY: Independent (Spec Work)
CAMPAIGN: PetSmart’s Kibbler
INSIGHT: One of the largest epidemics in modern society is loneliness—and one of the most common ways to solve that is is to become a pet owner.
IDEA: Publish an app “created by adoptable pets” to help connect them to potential owners, in order to show people that they need pets just as much as pets need them.
SOCIAL
LAUNCH VIDEO
APP
KIBBLER
Users can turn on their location services and browse adoptable pets in PetSmart shelters near them. If they see an animal they like, they have the potential to match with them in order to move forward with the adoption process.
EXPERIENTIAL
FIRST DATES
Once matched, PetSmart will create first-date atmospheres that allow the user to meet with their matched animal—and see if there’s enough chemistry to move forward with the relationship.
George Comatas — Copywriter
Lydia Dizon — Art Director
Will Sachdeva — Art Director, Video Editor, Voice Talent