GENERAL MOTORS
Exhibit ZERO
IDEA: For the first virtual CES, launch GM’s vision for an all-electric future by reimagining it through a virtual exhibit set 5 years from today.
RESULTS: 215m impressions in 3 days, 2.49k articles, and 2.89k broadcast clips. Featured on CNET, Wired, Fox News, Digital Trends, Auto Trends, etc. All-time high stock price for GM. See the Exhibit
AWARDS: Webby Award, Finalist: Best Festival or Conference | Webby Award, Finalist: People’s Voice Award | One Show, Merit: Brand Transformation | Ex Award, Gold: Best Press Event | EDTAs, Bronze: Best Overall B-to-B Environment
CASE STUDY
(TL;DR everything on this page in one handy video!)
THE EXHIBIT LIVED ONLINE…
INTRO VIDEO
LANDING PAGE
…BUT WAS FULLY INTERACTIVE
My role included working with the team to concept how the exhibit came to life visually, as well as being in charge of all of the consumer-facing copy.
And if you ever wanted to see what a personal flying vehicle would look like in your living room, we have just the website feature for you! (You can also see it in, like, your driveway… but why would you?)
GMC HUMMER EV EDITION 1
CADILLAC LYRIQ
CADILLAC PAV
CADILLAC VTOL
CD: Daniel Eckler, Ezra Paulekas
ACD: Qiana Lee, Cesar Vallejo
COPY: George Comatas
DESIGN DIRECTION: Nicole Miller
XP DESIGN: Loisse Ledres