BARILLA
Evergreen & Promotional Social
IDEA: Work with our talented and creative team of pasta-lovers to create monthly organic social content for the @BarillaUS Instagram account—including original produced content, creator partnerships, reactive ideas, and community management.
RESULTS: Tens-of-thousands of engagements across all active social platforms (Instagram, YouTube, and Pinterest).
BEST BITES
My role included social strategy and creative ideation alongside typical copywriting duties. After hundreds of pieces of content and just as many recipes, I thought I’d share some of my favorite ingredients from this big pasta dish we call @barillaus.
THE PASTA PALETTE
For April Fool’s Day, I came up with the idea to announce a makeup palette with shades inspired by fan-favorite pasta cuts. It had some of the highest engagement on the account in 2024, and Barilla liked it enough to post it to the main global account.
SOMETHING BLUE
THE UMBARILLA
NYFW KITCHEN COLLECTION
THE ODE TO CHEESE
What started as a 24hr mac & cheese-stirring ASMR livestream turned into the greatest thing I’ve ever written (and voiced!): a Shakespearean declaration of my love for cheese. In the end, Barilla chose to scrap it for fear of association with a certain Cardi B lyric—but it lives on in my heart forever.
CD: Megan Coughlin
ACD: Erik Donham
COPY: George Comatas
ART: Vivienne Apsey
MOTION: Amanda Kopacz